Weston Nurseries
Brand transformation, integrated marketing, and community growth for a regional garden center business.
Scope of Work
Brand identity and positioning; integrated advertising and campaigns; social media strategy; blogs and original content; public relations; loyalty initiatives; television commercial; fundraising; and signature events.
Also supported the Weston family in publishing a book. Details of the publishing contribution can be added when finalized.
Selected Results
Company revenue grew from $12M to $24M during this tenure; this is company-wide growth, not solely attributable to marketing.
Brand Identity & Campaigns
Social Media & Content
Audience growth across Facebook and Instagram, including a separate Facebook group that added 10,000 members in three months.
Original blog writing, gardening content, brand storytelling, and integrated digital communications.
Events & Community
Signature festivals, including Dog Days, and community-focused events designed to increase foot traffic and deepen customer relationships.
Publishing, PR & Additional Work
Book publishing support for the Weston family, public relations, fundraising initiatives, loyalty programming, and supporting creative materials.