MELISSA
FRANK.

I'm passionate about building brands, developing marketing strategies, and creating experiences that bring people together. For more than two decades, I've worked with businesses and nonprofit organizations to strengthen their identities, reach new audiences, and turn ideas into successful programs. I lead projects from the first conversation through execution, bringing together creative vision, practical planning, and measurable results.

At Weston Nurseries, I helped transform the company's brand and build its marketing presence, growing its Facebook audience from fewer than 1,000 to 24,000 followers and Instagram from fewer than 1,000 to over 13,000 in just over a year, without boosting our daily posts. My work has included brand development, advertising, digital marketing, public relations, and events attracting up to 5,000 attendees. I've also managed more than 300 weddings and developed community programs, fundraising initiatives, and communications for nonprofit organizations.

I'm a creative problem-solver who approaches challenges by envisioning the ideal outcome first, then reverse-engineering the most efficient, cost-effective, and imaginative way to achieve it. I love finding solutions that others might overlook and turning ambitious ideas into reality, consistently delivering projects at or under budget. I believe great work comes from thoughtful execution, supportive leadership, and understanding the people you're trying to reach.