Weston Nurseries

Weston Nurseries was a nearly century-old business with a rich heritage and limited established marketing infrastructure. The opportunity was to bring a consistent brand identity and integrated marketing approach to a growing business.

Led brand transformation and integrated marketing across three retail garden centers and two wholesale operations. Directed creative strategy, messaging, marketing programs, and collaboration with ownership and outside designers.

Results from the Weston Nurseries brand and marketing work.

Company revenue grew from $12M to $24M during this tenure; this is company-wide growth, not solely attributable to marketing.

Brand guidelines, logo development, storefront and street signage, uniforms, packaging, printed materials, and store environments.

Concept development, writing, advertising, and television creative.

Social media, email marketing, educational content, classes, events, loyalty programming, public relations, and community partnerships.