Branding
Brand transformation, integrated marketing, and community growth for B2B and B2C businesses.
Marketing Strategy & Growth
Brand Identity & Creative Direction
Led the visual rebranding of Weston Nurseries, including logo development, street signage, brand guidelines, and creative direction across print and digital communications. Collaborated with an outside designer and company ownership to establish a consistent identity that complemented the company's industrial-rustic aesthetic. Oversaw brand presentation across three retail garden centers and two wholesale locations, serving both consumer and professional audiences.
Marketing Strategy & Community Engagement
Developed and executed an integrated marketing strategy encompassing website modernization, email marketing, social media, public relations, educational content, and advertising. Introduced gardening classes, signature community events, local business partnerships, and grassroots marketing initiatives. Built online communities, strengthened customer engagement, and adapted programming to virtual classes and outdoor experiences during COVID. Established an education-first approach designed to build trust, encourage repeat visits, and support sales.
Brand Identity & Design
Social Media & Content
Audience growth across Facebook and Instagram, including a separate Facebook group that added 10,000 members in three months.
Original blog writing, gardening content, brand storytelling, and integrated digital communications.
Advertising & Creative Direction
Book publishing support for the Weston family, public relations, fundraising initiatives, loyalty programming, and supporting creative materials.
Creative Campaigns & Special Projects
Boston MedFlight fundraising proposal, Temple Chayai Shalom online auction, food packaging and Blue Square creative work.
Boston MedFlight
Temple Online Auction
Packaging & Blue Square
Weston Nurseries | Brand Transformation
Explore the brand identity, marketing strategy, creative campaigns, community engagement, and results behind this transformation.
VIEW THE WESTON CASE STUDY ↗